商品敘述：

Investigates the entrepreneur''s strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the consistent emphasis that he and his colleagues placed on the company''s relationship with its employees, how Schultz financed Starbucks'' early expansion, how vertical integration ensured quality control, and how--strategically and operationally--the company managed its phenomenal domestic and international growth after 1993.

涵蓋領域：

Branding;Business and government relations;Competitive advantage;Consumer behavior;Corporate social responsibility;Cross-functional management;Entrepreneurs and founders;Financial statements;Innovation;International business;Leadership styles;Organizational behavior;Teams;Vertical integration;Business growth;Organizational structure and design;Customer relationship management

相關資料：

, (9-801-374), 12p, by Nancy F. Koehn, William Grundy;
, (XLS338), 0p, by Nancy F. Koehn

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